Board of Advisors

Fernand Wiesenfeld

Strategic Marketing Consultant

Fernand Wiesenfeld is the managing partner of MV2 Group, a European leader in international marketing research that he co-founded in 1975.

In his capacity as managing partner, Mr. Wiesenfeld is responsible for the strategic direction of the company, and its international development: now present in Europe, North America, and Asia.
As a matter of fact, Mr. Wiesenfeld has long considered that the World is a “village” and that the Business has to be considered only with an international vision: ever since his first international research conducted in 1976 when the company was only 1 year old , he really never stopped traveling all over the 5 Continents to serve his clients and to develop new ventures

Mr. Wiesenfeld has led the MV2 Group’s growth by adapting and adopting global breakthrough technologies. In 1986, he became the first person to introduce CATI (computer-assisted telephone interviewing) software in France, a step that has contributed to the exponential growth of the company since then and made it among the top five research companies in France, as well as a European marketing research powerhouse.

In 1986, Mr. Wiesenfeld founded Global Market Research Ltd , a network of global research companies that has strongly contributed to the development of the international business of the MV2 Group within the specific area of “ad hoc” market researches

Before establishing MV2, Mr. Wiesenfeld worked as a marketing manager at Pernod-Ricard where he was responsible for introducing flavored snacks like barbecue chips and peanuts in France for the first time.

Mr. Wiesenfeld, 56, studied at Lycee Henri IV in Paris and has been, after his “Baccalaureat”, an American Field Service exchange student in San Diego (Calif.) .He then received his MBA from the prestigious HEC School of Management in Paris, France. A huge soccer fan, Mr. Wiesenfeld has three children and lives in France, although spending over half of the year traveling abroad.