Press Room

Soccer and Social Media

With 350 millions Facebook subscribers and millions more on Twitter and other social networking outlets, it would seem logical that soccer teams the world over would be exploiting the growth in this relatively new way for soccer fans to interact with their favorite clubs and players.
TWEET! Blowing the Whistle on Social Media Survey

SportsBiz: Social media, soccer off the mark

Soccer fans are active on Facebook, Twitter and other social media, but they generally are ignorant of efforts by their favorite teams to reach them through those platforms, according to a new report.  
SportsBiz: Social media, soccer off the mark

Bordeaux Wins French Champions Trophy in Montreal


On Saturday afternoon in Montreal’s Olympic Stadium, F.C. Girondins de Bordeaux, the champion of France’s Ligue 1, defeated En Avant Guingamp, the first team from the second division to win the French Cup in several decades, by 2-0 in their face-off (figuratively in the capital of Canadian ice hockey) in a meaningful match far from home — the French Champions Trophy.

Bordeaux Wins French Champions Trophy in Montreal

French Soccernet Site Does Feature Story On MLS

01/02/2009, the French-language affiliate of ESPNsoccernet, just did an interesting piece on Major Legue Soccer.

French Soccernet Site Does Feature Story On MLS

Gregori, un frenchie au Galaxy (French)

Après cinq mois de chômage, Sébastien Grégori, l'ex-milieu de Créteil, file aux Etats-Unis pour effectuer un essai au Los Angeles Galaxy, le club de David Beckham.
Gregori, un frenchie au Galaxy

Ronaldo, Veron, les joueurs francais... (French)

Agent sportif français installé aux Etats-Unis, Michael Wiesenfeld est bien placé pour évoquer l’évolution du football outre-Atlantique. Selon lui, la Major League Soccer va continuer à se développer, notamment en attirant des stars. Un nouveau marché qui pourrait également profiter aux joueurs français.
« Ronaldo, Veron, les joueurs français… »

How interested are you in Major League Soccer?

A survey of 1,000 soccer fans in the United States between the ages of 13 and 24 asked, “How interested are you in Major League Soccer?” and found that more than 40 percent of the respondents showed at least some level of interest in M.L.S.

Djorkaeff, l'ami Americain. (French)

Et si le rêve américain, c'était aussi le football ? De plus en plus d'internationaux français, proches de la retraite sportive, semblent attirés par la Major League Soccer. Youri Djorkaeff, pionnier en matière d'expatriation footballistique aux Etats-Unis, fait figure de conseiller pour ses anciens coéquipiers de l'équipe de France. L'Amérique, un vrai "choix de vie" explique le Snake.
Djorkaeff, L'ami americain

Once upon a time in America

Two French players are exiled in the anonymity of the North American soccer leagues. The MLS and its little sister, the USL, are still not attractive destinations for professional players, but this could soon change with the planned development of soccer in the United States, where the Beckham effect has now begun. ESPN Soccernet delves into this still-uncharted territory.
ESPN article

How To...'Go International' Through Research

PR professionals today are increasingly embarking on international campaigns, armed with the insight of strong local market research. Traditionally, market research has been reserved for the final stage of a campaign - monitoring and evaluation of the campaign's effectiveness. But this is changing because of...
PR News Article

Galaxy gives two a magical ride

French forward Merlin and Portuguese midfielder Fortes are selected from
800 hopefuls for one-week trial with the team.

L.A. Times

One-Stop Shop Cinches U.S. Market Research abroad

American MR agencies without international capabilities are at a serious competitive disadvantage if their clients are going global. Emerging markets in Asia and South America offer tasty expansion opportunities that can be cautiously explored. But the pressing requirement for American MR has been to get into Europe fast, which can be complicated and expensive--prohibitively so for small to mid-sized firms. Enter New York, NY-based EFG, the U.S. branch of EFG (European Fieldwork Group) International (Paris, France),...
RFL Communication