Case Studies

All-Stars for Hope will be a unique soccer experience featuring a Community Meet & Greet event, a fundraising Gala Dinner at a prestigeous NYC location, and an exceptionnal soccer game at Giants Stadium. The main focus of the event will be to raise money for Schools for Hope, Mikael SIlvestre (Arsenal, France National Team) non-profit organization, and build schools in the most impoverished parts of the world.

Schools for Hope (UNESCO) does amazing work providing kids in developing countries with a chance to have a successful life. Mikael Silvestre opened the first school in Guinea in 2006 and recently opened another in Niger. Mikael hopes to quicken the pace of construction so that more children can be helped quickly. As a result of this event, one or two additional schools will be built in South America, Africa, or Asia.

Thus far, some of the most talented players in the world have committed to this even. Including, Cristiano Ronaldo, Wayne Rooney, Rian Giigs, Carlos Tevez, Frank Lampard, Didier Drogba, Claude Makelele, Florent Malouda, and many others. On the celebrity side, New York iconic figure Spike Lee will be the All Star For Hope Ambassador.

The game will be broadcast live thoughout North, South, and Central America on Fox Sports. Sponsorship activation, and local marketing will be handled by NYC & Co.

To visualize the All Stars For Hope brochure, click here

To visualize our promotional video, click here

For more information about the event and the charity, please visit our website at

For any other queries, such as our sponsorship deck, please contact Michael Wiesenfeld.

All Stars For Hope - Schools For Hope - Giants Stadium, NY

Umbro: Manhattan Kickers Academy

PSG: In-stadium kids' section

Movie release: field-side advertising

NY Metrostars- reaching out the french community